In the aftermath of Universal Music Group pulling its artists’ songs from TikTok, both companies have made moves to compensate with other partners. The label has extended its agreement with Spotify, while the video app signed a ticketing deal with AXS. Universal removed its music from the platform on 1 February after the companies were...

Welcome to CORQ’s monthly Ireland influencer campaign round-up, analysing the most exciting campaigns and the creators behind them. Lifestyle vlogger Meg Hughes went on a press trip to London with Warner Bros. to celebrate its new film Challengers. She created more than eight Instagram and TikTok posts to document the three days she spent in...

Advertising watchdog the Advertising Standards Authority (ASA) recently released its Annual Report 2023 and revealed it received 39,034 complaints about 25,041 ads in 2023. This was an increase of 16% and 19% year-on-year (YOY), respectively. A total of 27,378 ads were withdrawn or amended by the ASA and the Committee of Advertising Practice (CAP). According to...

In February an Australian YouTuber called Leah Halton posted a lip-synch video on TikTok to the Praise Jah in the Moonlight track using the Inverted filter, here. The video is now on course to be the most liked video of all time on the app (Bella Poarch currently holds the title with 65.9 million likes,...

There were 2.8 million students in the UK in the academic year 2021 to 2022, according to data from the Higher Education Statistics Agency (HESA). The average student spent £133 per month on groceries in 2023 – a 15% increase from 2022 – and £66 per month on takeaways and eating out. Rising costs are...

“Snapchat’s actually where the money’s at nowadays,” comedy creator and podcaster Grace Keeling (GK Barry) said in conversation with vlogger Patricia Bright in 2023. She compared Snapchat to TikTok and pointed out how much more of a financial opportunity the former presents for influencers. Keeling is not alone, as more and more creators are leaning...