Influencer business case study: insights into Vieve's strategy and success from CEO Emma Dawson

Spotify isn’t perfect but Wrapped is an incredible Christmas campaign

For Spotify’s 320million monthly active users, it’s that time of the year again. The app has blessed us with its annual highly-anticipated music roundup, Wrapped. And for those unfamiliar with the concept, the popular digital feature gives users personal insights into their listening history from the past 365 days, highlighting our most-streamed songs, artists, genres

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The lowdown on #ShareTheMic’s origins, success and purpose

To mark the beginning of Black History Month, a group of notable Black women – entrepreneurs, activists, journalists and creatives – took over the Instagram accounts of high-profile non-Black women, including the likes of A-list celebrities Kourtney Kardashian, Gwyneth Paltrow, Brooke Shields and Alexa Chung. Aiming to both magnify and spotlight black female voices, #ShareTheMic was originally

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