Influencer campaigns: Alison Hammond launches In The Style’s most inclusive and diverse clothing range to date with The People’s Collection

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. We explore fashion, food, tech, beauty, travel and entertainment, taking a closer look at the campaigns that have made an impact this week. We examine how brands are collaborating with influencers in

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Case study: how Nasty Gal rebranded from #GIRLBOSS bankruptcy to influencer favourite and £98m in revenue

Fast fashion retailer Nasty Gal has experienced a rollercoaster of success and failure since its launch in 2006. Founded by #Girlboss entrepreneur Sophia Amoruso, it had humble beginnings on eBay which evolved into overwhelming success as an online retailer thanks to social media and its strong millennial aesthetic, before filing for bankruptcy in 2016. Then, in 2017 it was

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Case Study: How Gymshark has mastered the art of influencer marketing to drive revenue, engagement and a loyal audience

Gymshark founder and CEO Ben Francis truly has it all – a £1billion company, a loyal group of friends and followers, and he recently tied the knot with his partner, Robin Gallant earlier this month. Having achieved this all before the age of 30, he’s the epitome of success and entrepreneurship. There’s no doubt that Francis knows what he wants, and how

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