Influencer campaigns: YouTuber Jamie Genevieve named as Flannels Beauty’s latest ambassador

Let’s start with fashion and beauty. Artist Shaquille-Aaron Keith wrote three poems for Gucci Beauty and Beauty Papers’ campaign. Sustainability and lifestyle Instagrammer Rabia Abbasi took part in WUKA’s plastic-free July challenge by sharing her five simple swaps to avoid buying plastic in an Instagram Reel. Lifestyle Instagrammer Leal Alexander partnered with Penhaligon’s to share

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Influencer marketing strategy: how Glossier grew a global brand through Instagram influencers

US-based beauty brand Glossier reached cult millennial status not just through its iconic packaging and pink-focused Instagram, but thanks to its influencer marketing strategy. Journalist-turned-influencer-turned-business-woman Emily Weiss launched Glossier in 2014 with four products to create a natural makeup look just four years after launching her personal beauty blog, Into The Gloss. Rather than going

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Influencer campaigns: Hannah Farrington partners with fashion rental startup Loanhood

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. Want to receive this straight to your inbox? Email our client services manager Arabella Johnson on arabella@corq.studio. Fashion, beauty and lifestyle Skincare influencer Cormac Finnegan worked with Naturisimo to promote its ethical summer skin

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Influencer campaigns: Emma Slade Edmondson partners with Make My Money Matter on pensions

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. Want to receive this straight to your inbox? Email our client services manager Arabella Johnson on arabella@corq.studio. Fashion, beauty and lifestyle Lifestyle influencers and sisters Grandy and Gratsi Kat worked with Pandora to promote its new signature collection. Hermon

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Viral brands: why YouTubers and TikTokers are creating content about Aldi

Aldi is famous for its deals and the interesting juxtapositions in its random lifestyle aisle. But it’s not just the variety of discounted products that has the world obsessed with this budget supermarket, it’s also its range of copy-cat items, packaged to look like other popular name-brand foods. Yes, it might sometimes get the business

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LinkedIn partners with Milly Pickles for its #WorkThisWay TikTok campaign

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. Want to receive this straight to your inbox? Email our client services manager Arabella Johnson on arabella@corq.studio. Fashion, beauty and lifestyle Lifestyle Instagrammer Milly Pickles took part in LinkedIn’s #WorkThisWay TikTok campaign to share her favourite

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