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Campaigns Scandinavia: presenter Dennis Siva Lie partners with Q-meieriene to launch its “innovation day” for children

Norwegian presenter Dennis Siva Lie worked with dairy brand Q-meieriene, owned by the Kavli Group, to announce its new innovation day for children. In a video shared on TikTok and Instagram, he explains how his followers can enter their school class to be part of the event, which will feature public figures such as Norway’s...

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Campaigns Middle East: Karen Wazen Bakhazi gets exclusive behind-the-scenes window into Guerlain’s heritage

UAE Asrar Alsaeed partnered with Dubai’s tourist board, Visit Dubai, for its #WorldsCoolestWinter campaign. She shared her favourite hotspots across the emirate – such as Hatta and Aventura Parks – for prospective tourists this winter. The TV presenter regularly documents and recommends day-to-day family activities in non-sponsored posts, so Alsaeed is a smart choice for natural...

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Campaigns UK: spoken word artist Adéṣayọ̀ Tàlàbí stars in Sanius Health’s OOH campaign

Spoken word artist TikToker Adéṣayọ̀ Tàlàbí featured in Sanius Health’s billboard campaign with her sister Becky to raise awareness for sickle cell disease, the fastest growing genetic condition in the UK. This campaign follows a record demand for blood donations to help sickle cell patients, prompting an urgent call for more donors of Black heritage....

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Campaigns Middle East: Rosemin Madhavji partners with Bobbi Brown to celebrate Diwali

Entering a new territory can be intimidating for brands – especially when you don’t know who’s who, or who’s working with who. To make things easier, we’ve rounded up the latest campaigns making an impact in the Middle East. Not only are we mapping out the influencer scene in the UAE, Kuwait, Lebanon, and Saudi...

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Campaigns UK: Emily Leary partners with Boursin on pumpkin waste content and fundraising drive

Food blogger Emily Leary worked with Boursin to share a recipe for pumpkin risotto and raise money for charity FoodCycle. In an Instagram Reel, Leary encouraged people to use their Halloween pumpkins rather than letting them go to waste, as an alarming 12.8 million pumpkins bought for decoration are likely to be left uneaten. This...

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Campaigns South Korea: BLACKPINK Jennie creates custom car in partnership with Porsche

BLACKPINK Jennie partnered with Porsche to design a custom vehicle – the Taycan 4S Cross Turismo for Jennie Ruby Jane – unveiled at Sonderwunsch Haus. The headrest and interiors are embellished with a cloud pattern designed by Jennie and special features such as a black car pet carrier for Kuma, her pet Pomeranian. Sonderwunsch is...

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Campaigns Middle East: comedienne Hadeel Marei leads House of the Dragon push for streamer ONS Plus

Entering a new territory can be intimidating for brands – especially when you don’t know who’s who, or who’s working with who. To make things easier, we’ve rounded up the latest campaigns making an impact in the Middle East. Not only are we mapping out the influencer scene in the UAE, Kuwait, Lebanon, and Saudi...

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Campaigns UK: Chloe Hayward teams up with Pinterest to educate consumers on creating for the platform

Fashion vlogger Chloe Hayward partnered with Pinterest to share tips for how others can grow their audience and create engaging content. In an Instagram Reel, the lifestyle blogger detailed how she built a successful community with a loyal following on the image sharing app and how she uses idea pins to showcase her passion, connect with likeminded people and...

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Most engaging food and travel partnerships September 2022: home cooking and solo adventure dominates

Sustainable and solo excursions seem to be two key themes defining successful travel adverts this month. Interestingly, the only two ads using imagery – as opposed to Reels – were for travel campaigns, proving still photography can still engage when it comes from specific creators. As for food, home-cooking remains a strong theme. Step-by-step recipe...

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Most engaging fashion partnerships September 2022: lingerie brands and eco messaging are winning

Lingerie content and snappy Reels dominated the best-performing fashion campaigns from September 2022. The top 10 campaigns from the month included viral audio and empowering messages, and felt like natural partnerships. Some campaigns offered viewers a chance to learn more about the creator, whilst others were focused on product styling. In the fashion vertical, Reels...

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Most engaging beauty partnerships September 2022: Beauty Bay and Boxy Charm top the charts

Gentle aspiration and easy transformation defined the influencer adverts on Instagram which performed best in the beauty vertical during September. The top 10 was a combination of tutorials and new product demonstrations and all but one post were Reels. Interestingly, fewer of the captions included discount codes than usual but were more information heavy. As...

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Campaigns UK: Vick Hope, Yewande Biala and Kimberley Wilson join NHS “Sunday Scaries” campaign

Vlogger Mark Ferris, former Love Islander Yewande Biala, psychologist Kimberly Wilson and presenter Vick Hope partnered with the NHS on its Every Mind Matters campaign to show how they combat the “Sunday Scaries”. The campaign – which was announced by the Department of Health and Social Care ahead of World Mental Health Day – aims...

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