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Campaigns Middle East: Andria Tayeh cast in Sephora’s reality show, Sephora Squad

Entering a new territory can be intimidating for brands – especially when you don’t know who’s who, or who’s working with who. To make things easier, we’ve rounded up the latest campaigns making an impact in the Middle East. Not only are we mapping out the influencer scene in the UAE, Kuwait, Lebanon, and Saudi...

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Campaigns UK: Vee Kativhu partners with Samsung on work from home campaign

Education campaigner and YouTuber Vee Kativhu partnered with Samsung to show how she uses its Smart Monitor to create a productive working from home environment. In an Instagram Reel, the activist shared how she declutters her space and praised the new monitor for its slim-line frame and minimalist setup. The recent graduate has frequently used...

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Five things brands need to know about influencer campaigns in the UAE

Ask any British influencer why they’ve moved to Dubai and you’ll hear the same answer: more opportunities. Between the emirate’s sun soaked lifestyle and luxury scene, it’s a haven for creators and consumers alike – which is exactly what makes it so appealing to brands, too. But any British influencer in Dubai will also tell you...

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Campaigns Middle East: Bashar Arabi joins Coca-Cola’s World Cup campaign

Entering a new territory can be intimidating for brands – especially when you don’t know who’s who, or who’s working with who. To make things easier, we’ve rounded up the latest campaigns making an impact in the Middle East. Not only are we mapping out the influencer scene in the UAE, Kuwait, Lebanon, and Saudi...

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Campaigns UK: Ravneet Gill teams up with Shake Shack to create charity milkshake

Chef and author Ravneet Gill collaborated with Shake Shack to create a sticky toffee pudding shake. The menu item, which is available at all Shake Shack UK branches running from 1 October to 11 November, fuses Gill’s signature sticky toffee pudding and Shake Shacks vanilla frozen custard. From each sale, £1 will be donated to...

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What does a successful Christmas campaign look like in the UAE? We analysed the best from 2021

The UK may start decking the halls from mid-August onwards, but this isn’t the case in the UAE. Despite its overwhelming expat population (89%, to be precise) it’s still a Muslim country in the Middle East – and, as a result, Christmas isn’t the main commercial focus for a solid third of the year. But...

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Campaigns Middle East: Nadine Nassib Njeim launches exclusive fragrance with Carolina Herrera

Entering a new territory can be intimidating for brands – especially when you don’t know who’s who, or who’s working with who. To make things easier, we’ve rounded up the latest campaigns making an impact in the Middle East. Not only are we mapping out the influencer scene in the UAE, Kuwait, Lebanon, and Saudi...

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Campaigns South Korea: YouTuber Leo J drives 30,000 sales in Naver live broadcast with oral care brand

Welcome to the world of K influencers. We invite you to the unique market of Korean influencers dipping into the diverse spectrum of roles as brand ambassadors, new trendsetters, product developers, salesman, and live commerce sales hosts. From the latest collaborations to rising campaign styles and aspiring influencers, we explore what’s new and working in...

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Campaigns UK: Ashley Banjo collaborates with O2 to front its #O2SwitchUp launch

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. We explore fashion, food, tech, beauty, travel and entertainment, taking a closer look at the campaigns that have made an impact this week. We examine how brands are collaborating with influencers in...

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Campaigns Middle East: YouTube duo The Saudi Reporters front New Balance X Footlocker’s latest launch

Entering a new territory can be intimidating for brands – especially when you don’t know who’s who, or who’s working with who. To make things easier, we’ve rounded up the latest campaigns making an impact in the Middle East. Not only are we mapping out the influencer scene in the UAE, Kuwait, Lebanon, and Saudi...

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10 Korean influencers leading food trends on Instagram, YouTube and TikTok

Scrumptious-looking food content has long been loved by creators and audiences alike for decades. However the growth of image and video-led platforms like TikTok, YouTube and Instagram has given new life to the food category. The visual-led design of these platforms allow creators to share and display their dishes much more easily than blogs and...

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Campaigns UK: Zeena Shah partners with UNIQLO to celebrate new book launch

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. We explore fashion, food, tech, beauty, travel and entertainment, taking a closer look at the campaigns that have made an impact this week. We examine how brands are collaborating with influencers in new and creative ways, as well as how...

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