Case studies
Lifestyle creator Maddie Borge on being a storyteller, not following trends and her viral videos
Case studies
Betty’s Bloomies: Creator Sheri Scott on her sold out collection with Elizabeth Whibley
Case studies
Candy Kittens’ Jamie Laing and Ed Street-Williams on their mission to be bigger than Haribo
Case studies
Writer Stacey Duguid on navigating divorce with an online following and why Instagram is broken
Case studies
Norwegian creator David Vu on his viral TikTok choreographies and dance collective Quick Style’s global success
Case studies
#AlreadyWeddingReady: How Hitched’s inclusive campaign drives engagement and makes an impact
Case studies
True Beauty founder Aideen Kate Murphy: “My brand wouldn’t exist today without social media”
