


Comment
Charlotte Tilbury naming It girl Bella Hadid as its new muse is the brand’s smartest marketing move yet

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Lifestyle YouTubers have yet to master TikTok – and finding native talent is more crucial for brands than ever

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TikTok is rolling out a one-hour time limit for under 18s – but here’s why it won’t reduce screen time

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Controversy sells: Post-prison life has seen Anna Delvey launch the ultimate influencer comeback

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From de-influencing to Lucky Girl Syndrome, TikTokers are simply rebranding old content formats

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Love Island fashion 2023: Interest in pre-loved clothing soars thanks to ongoing eBay partnership

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Norwegian law says edited adverts must be flagged – so why aren’t influencers following the rules?

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The ASA’s 2023 influencer guidelines are completely unenforceable and will only make creator trolling worse