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How do influencers send products viral? A brief history on how influencers sell out products

How can a brand make its product a viral sensation? You need a strong marketing strategy and a unique offering, plus an influencer who can hype it across Instagram and TikTok, demonstrating exactly why it is so relevant to digital culture. Just see the success of House of Sunny’s Hockney Dress, as seen on Kendall

Molly-Mae Hague dissolving her fillers is a watershed moment for beauty after years of “Instagram Face”

The anti-filler brigade has been gaining strength for a while, and this week it recruited a new member: Millie Taylforth. After three years of regular top-ups, the TikTokker had every last millilitre of filler dissolved from her lips, calling her decision to ever get them done the “worst mistake ever”. This is a common sentiment.

Influencer trolling is a growing problem and the Online Safety Bill won’t be enough to stop it

Influencer Emma Sheldon made national news this week after sharing her experience of trolling at a Parliament hearing about a new Online Safety Bill. According to the government, the bill aspires to “make the UK the safest place in the world to be online” and if CORQ’s research is anything to go by, this is

Inside the Squeaky Bean House – the first foodie influencer house launching this September

Ever wondered what sort of content Team 10 would have created if the lineup was made up of food enthusiasts, chefs and lifestyle bloggers instead of egotistical teenagers? Well, one plant-based food brand – Squeaky Bean – is making that dream a reality with the world’s first ever foodie content creator house. Riding on the

James Charles, David Dobrik and Tati Westbrook are all back on YouTube proving cancel culture is a myth

When US vlogger Shane Dawson released a “Controversy” makeup palette in 2019 with fellow controversial figure Jeffree Star, the name was a bit of a joke – the two used their previous scandals to produce a sellout product that shook the beauty community. Their pasts seemed to be forgiven and the two continued to grow

The TikTok scandal surrounding Sophia Tuxford and Cinzia Baylis-Zullo’s game The Girls Bathroom

Few people can say they thrived in 2020, but Sophia Tuxford and Cinzia Baylis-Zullo are the exceptions. The vlogging duo – who first started building their YouTube empire in 2014 – have gone from strength to strength over the past year, overhauling their aesthetic, racking up a combined Instagram following of 822K+, and reaching ten

The pandemic forced realism on idyllic #vanlife influencers and transformed their stories

Is there anything that makes you want to quit your job more than scrolling through #vanlife on Instagram? Staring enviously at perfectly tanned couples as they lounge on top of their renovated vehicles in front of a Californian beach – the sun setting in the background and a dog frolicking on the sand. If there

Meet Cider – the TikTok obsessed fast fashion retailer aiming to be the new Shein

If you had to design the perfect, profitable fast fashion brand, it would look something like Shein. Huge, overwhelming and commanding enough popularity to deflect endless scandals and accusations of poor ethics, it’s taken over TikTok and even bumped off Amazon as the most-downloaded e-commerce app in the United States in May 2021. But now

KSI’s single Holiday marks a new chapter in the evolution of the YouTuber’s brand

KSI has been making headlines this week and not for the reasons that usually come to mind. The YouTuber, boxer and musician released heartwarming visuals for his latest single Holiday and within a matter of days, the track has already reached number one on the Official Trending Chart, Spotify’s UK Song Debut and YouTube’s Trending

Vogue’s YouTube channel is setting beauty trends on TikTok – here’s how

It’s been four months since Madison Beer fronted her own episode of Vogue’s YouTube show “Beauty Secrets”, but TikTok is still reeling. True to the series’ name, the video saw the American pop singer sharing her most trusted beauty tricks. In the space of 14 minutes, the key to Madison’s eternal glow was revealed to be soap brows,

YouTuber Trisha Paytas’ strategy of racism and trolling for views has to stop

Once again, YouTuber and internet provocateur Trisha Paytas has been embroiled in a series of drama and controversies following their departure from their popular podcast series Frenemies with co-host Ethan Klein. And while many of their fans were frustrated with the news – Paytas’ explanation video was the most-disliked video on the platform last week

Emirates Air Line to Paul Smith’s pink wall: five times influencers made places go viral

When you think of London’s most photogenic destinations, you don’t think “public transport”, right? TikTok thinks differently. Over the past month, videos of the Emirates Air Line at sunset have racked up over five million views. And audiences took note – last week, TfL’s most overlooked form of transport saw its busiest day in over

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How do influencers send products viral? A brief history on how influencers sell out products

Molly-Mae Hague dissolving her fillers is a watershed moment for beauty after years of “Instagram Face”

Influencer trolling is a growing problem and the Online Safety Bill won’t be enough to stop it

Inside the Squeaky Bean House – the first foodie influencer house launching this September

James Charles, David Dobrik and Tati Westbrook are all back on YouTube proving cancel culture is a myth

The TikTok scandal surrounding Sophia Tuxford and Cinzia Baylis-Zullo’s game The Girls Bathroom

The pandemic forced realism on idyllic #vanlife influencers and transformed their stories

Meet Cider – the TikTok obsessed fast fashion retailer aiming to be the new Shein

KSI’s single Holiday marks a new chapter in the evolution of the YouTuber’s brand

Vogue’s YouTube channel is setting beauty trends on TikTok – here’s how

YouTuber Trisha Paytas’ strategy of racism and trolling for views has to stop

Emirates Air Line to Paul Smith’s pink wall: five times influencers made places go viral

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