Comment Archives

Will the fast food ads ban include influencer content? The government isn’t sure

Legislation to ban fast food adverts is going ahead and was confirmed in the Queen’s speech on May 11th. Since it was first introduced back in July 2020, the proposal to veto these adverts before the 9pm watershed – as well as a complete ban online – has been more than a little controversial. With no real

These influencers have quit being influencers after ten years of grafting

If you went back in time to the early noughties and asked a child what their dream job would be, they probably would have said popstar or footballer. I personally wanted to be a dolphin. But fast forward 20 years to the age of social media and the children and teens of today are now

Niko Omilana’s London Mayor race proves YouTubers could win at politics if they wanted to

The results are in and YouTube’s very own Niko Omilana placed fifth in 2021’s London Mayoral Election. Ranking as the highest independent candidate with almost 50,000 votes (three times the votes of Hartlepool’s new MP Jill Mortimer), Omilana successfully beat several popular independent rivals including Laurence Fox and Piers Corbyn purely on “vibes”. While this

Gaslight, gatekeep, girlboss: the trend summing up how Gen Z feel about millennials

If you had to pick one, would you gaslight, gatekeep or girlboss? That’s the question posed by Twitter users right now and it’s quickly become Gen Z’s tongue-in-cheek version of the overused Millennial trope “live, laugh, love”. The joke started in the same place as 99% of the internet’s humour – Tumblr – where in

Why are influencers always depicted so badly by traditional media?

Selena Gomez will be starring in an upcoming thriller produced by Drake called Spiral, Deadline reported over the weekend. However, here’s where it gets a bit weird. The story follows an influencer (played by Gomez) whose addiction to social media causes her body to fall apart – quite literally. And though there’s no word on

Could blogging rise again? Lydia Millen thinks so – and she may be right

The rise of social media has been thrilling but the decline in blogging as a result is to the detriment of the influencer industry, something those at the heart of it may have recognised. On April 29th – in a characteristically big announcement – Lydia Millen revealed she had just relaunched her blog. She made

Spotify seems desperate to compensate podcasters – but what about musicians?

Following the bug-ridden demise of Napster and LimeWire, Spotify has emerged as one of the longest-standing music services in today’s market. With over 356 million monthly active users (including 158 million paying subscribers), it has evolved into one of the world’s largest music streaming providers. However, with an audio boom taking precedent beyond the walls

Kyra destroyed itself on YouTube – but its former roster has devout fans

It took the best part of a year, but from the remains of Kyra’s former fashion show PAQ, a new YouTube channel has emerged. Dexter Black – one quarter of the production company’s most successful show prior to it ending in June 2020 – announced his solo channel at the end of April, setting a

Cuthbert vs Colin and the story of the great caterpillar supermarket feud of 2021

Anyone who has ever lived in the UK knows about Colin the Caterpillar. I dare you to produce a single Brit who hasn’t either had the delicious and fun chocolate cake at their birthday or at least sampled it at a friend’s. Don’t know what cake Karen from work likes best? Get her the caterpillar

Millennial vs Gen Z TikTok: two starkly different digital cultures

There are a few ways to spot a millennial, from their side parts to skinny jeans, obsession with avocado toast and calling dogs “doggos.” But on TikTok, it’s more obvious than that. Every social media platform was all once ruled by millennials but since TikTok’s inception, it’s been Gen Z’s playground, with 60% of users

Vive la resistance! The history buffs sharing truths about the UK’s past on TikTok

Growing up history lessons in the UK primarily consisted of the first and second world war, Britain’s victories, and the role of a few peacemakers in allowing us to live in what we’ve been told is now a fair and equal society. I remember Britain always being portrayed as either powerful (the empire) or the

TikTok needs to step up to stop the erasure of Black content creators

Black creators on TikTok have repeatedly been erased from the app’s mainstream cultural narrative since its release and it’s a problem the platform needs to address now. Just a couple of weeks ago, a clip of TikTok star Addison Rae performing eight popular dances on The Tonight Show Starring went viral. It’s a very awkward

Comment

Will the fast food ads ban include influencer content? The government isn’t sure

These influencers have quit being influencers after ten years of grafting

Niko Omilana’s London Mayor race proves YouTubers could win at politics if they wanted to

Gaslight, gatekeep, girlboss: the trend summing up how Gen Z feel about millennials

Why are influencers always depicted so badly by traditional media?

Could blogging rise again? Lydia Millen thinks so – and she may be right

Spotify seems desperate to compensate podcasters – but what about musicians?

Kyra destroyed itself on YouTube – but its former roster has devout fans

Cuthbert vs Colin and the story of the great caterpillar supermarket feud of 2021

Millennial vs Gen Z TikTok: two starkly different digital cultures

Vive la resistance! The history buffs sharing truths about the UK’s past on TikTok

TikTok needs to step up to stop the erasure of Black content creators

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