The cost-of-living crisis is expected to wreak havoc across the UK, but it’s also set to have a wide-reaching impact on the beauty industry. How brands react to changing consumer needs is imperative to their survival, given that more customers than ever will be looking for cheaper alternatives to cult beauty products. As a result,
Last week, as the country reeled on the rollercoaster of political resignations, there was one corner enjoying the ride very much. The Rest is Politics podcast, changed its usual programming and released not one, but two, emergency podcasts to respond to the political storm. In return, it held an unprecedented three out of four of
Minions: Rise of Gru has been breaking box office records following its 1 July release. It was the highest grossing film of the weekend and the third highest opening of an animation film ever (after the original Minions and Toy Story 3). But why are we talking about an animation spin-off and what’s behind this despicably brilliant success? None
News broke last week, following months of speculation, that Khaby Lame had overtaken Charli D’Amelio as the most-followed TikTok account in the world, with 144 million followers. So what does it mean? It’s possible that it signifies we are fully immersed in a ‘vibe shift’ that was predicted earlier this year – loosely defined as when a once-dominant social
On Friday 24 June, the US Supreme Court voted to overturn the landmark case of 1973, Roe v Wade, thus ending the constitutional right to abortion. Hours after the decision was published, states began banning abortion – 26 states are currently certain or highly likely to outlaw it with almost no exceptions. This has been in the works for quite some time.
A growing number of luxury brands are signing footballers as ambassadors and there are many learnings for the influencer industry via this development. First, there was the news Paris Saint-Germain striker Kylian Mbappé had inked a global deal with Dior in December. Then Gucci signed Manchester City winger Jack Grealish in May. And now? Burberry
The TV adaptation of Dolly Alderton’s Everything I Know About Love has finally hit our screens and is TikTok’s obsession with early 2010s culture brought to life. Set in 2012, the show is a masterclass in Millennial culture, from colourful faux fur jackets, American Apparel disco pants and fedoras to the birth of dating apps. The series’ fashion
Spoiler alert: In the case of John C. Depp, II v. Amber Laura Heard, it was TikTok which triumphed at Fairfax County Circuit Court. Not since the trials of OJ Simpson, or the infamous case against Amanda Knox, or even the Free Britney movement has there been so much media attention, so much armchair analysis, so many...
The cost of living crisis hangs ominously over the end of summer. With Covid feeling like a past event, having a few wild months of fun before the world ends again seems to make sense and influencers are leading the charge. They’re documenting holidays, festivals, much-anticipated weddings and box-fresh summer wardrobes. “Passport makeup” content was
Ever struggled to find your shade when shopping for makeup online? So have the 27,000 members of subreddit r/swatchitforme and 157,000 followers of the Instagram account @Cocoaswatches. Makeup swatches are when different shades of a product are applied to the skin, often to the forearm in a picture posted online to demonstrate the pigmentation and colour of
Clarks released its Roblox game Cicaverse this week – a metaverse-style experience in which users can take part in parkour, BMX and breakdancing challenges. I was intrigued by this announcement as Clarks – while a traditional retailer – has a strong relationship with the Roblox audience. Heading into store a couple of times a year
Few brands are as reactive as Taco Bell. The key to its success is that it doesn’t take itself too seriously, similar to Duo Lingo or Scrub Daddy, which both thrive on TikTok thanks to their self-aware content. It’s also long been making bold marketing moves. It hosted ‘speakeasies’ in New York’s East Village, dishing out free food and branded merch,