The cost-of-living crisis is expected to wreak havoc across the UK, but it’s also set to have a wide-reaching impact on the beauty industry. How brands react to changing consumer needs is imperative to their survival, given that more customers than ever will be looking for cheaper alternatives to cult beauty products. As a result,
TikTok launches new search features in bid to become Gen Z’s Google – but will this further the spread of misinformation?