The cost-of-living crisis is expected to wreak havoc across the UK, but it’s also set to have a wide-reaching impact on the beauty industry. How brands react to changing consumer needs is imperative to their survival, given that more customers than ever will be looking for cheaper alternatives to cult beauty products. As a result,
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The Rest is Politics: Alastair Campbell and Rory Stewart are leading the podcast boom
Last week, as the country reeled on the rollercoaster of political resignations, there was one corner enjoying the ride very much. The Rest is Politics podcast, changed its usual programming and released not one, but two, emergency podcasts to respond to the political storm. In return, it held an unprecedented three out of four of
TikTok’s impact on the film industry is undeniable as the #Gentleminions trend breaks box office records
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On Friday 24 June, the US Supreme Court voted to overturn the landmark case of 1973, Roe v Wade, thus ending the constitutional right to abortion. Hours after the decision was published, states began banning abortion – 26 states are currently certain or highly likely to outlaw it with almost no exceptions. This has been in the works for quite some time.
Burberry, Son Heung-min and luxury’s move towards footballers as ambassadors
A growing number of luxury brands are signing footballers as ambassadors and there are many learnings for the influencer industry via this development. First, there was the news Paris Saint-Germain striker Kylian Mbappé had inked a global deal with Dior in December. Then Gucci signed Manchester City winger Jack Grealish in May. And now? Burberry
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Influencers and the cost of living crisis: how to work with creators during the financial downturn
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TikTok launches new search features in bid to become Gen Z’s Google – but will this further the spread of misinformation?