Influencer podcast summer roundup: new shows, series returns and trends

The British Podcast Awards 2021 powered by Amazon Music saw over 140,000 votes cast for its Listeners Choice award (ultimately won by RedHanded, the true crime podcast hosted by Suruthi Bala and Hannah Maguire) confirming the growing grip podcasting is gaining on the British listening experience. Other big winners on the night included Fearne Cotton with

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Viral brands: how Starbucks and its baristas became TikTok royalty

Over the past 50 years, Starbucks has become a global icon known not just for its green mermaid logo and frappuccinos, but for being trendy. It started with celebrities in the 2000s – Britney Spears and the Olsen twins were never without their venti drinks. Then, throughout the 2010s, Starbucks-focused content was a goldmine for

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Black creators are driving the Clubhouse and podcast audio boom

In the race to dominate the podcast industry, Apple has asserted its position against Spotify following the launch of its upcoming Apple Podcast subscriptions – podcasters will be able to sell monthly subscriptions within the app for ad-free or bonus content. And, with over ten million people in the UK tuning into podcasts on a

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