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      Strategy

      Data-driven roadmaps and expert insights into planning and maximising every campaign.

      Tiktok content strategy 2025

      Strategy

      TikTok content strategy: Acts of service are a brand language in Q2 driving millions of views for creators

      By Emilie McMeekan
      dating marketing strategy 2025

      Strategy

      How brands are using dating as a mass-marketing strategy to connect with millions of UK singletons

      By Dina Zubi
      influencer-fees-2025-hp (1)

      Strategy

      Influencer fees guide for Q2 2025: Suggested rates across creator verticals, audiences and locations

      By Sara McCorquodale
      tiktok business strategy gu archive insights

      Strategy

      TikTok content strategy: The macro nostalgia trend is being rebranded as “archive” to reframe products

      By Emilie McMeekan

      Strategy

      Fee structure for brands in a landscape where there are many creators but only a small pool have influence

      By Sara McCorquodale
      Hashtags insights 2025

      Strategy

      State of the nation on hashtags: Brands should use these for categorisation but they won’t increase campaign reach

      By Dina Zubi
      Mikayla Nogueira

      Strategy

      TikTok business strategy: Mikayla Nogueira’s Point of View suggests a new route for creator brands

      By Emilie McMeekan
      tiktok business strategy rhode insights (1)

      Strategy

      TikTok business strategy: Rhode’s brand criticism playbook and Marks & Spencer wins with Melissa’s Wardrobe

      By Emilie McMeekan
      influencer fashion styling trends

      Strategy

      #OOTD analysis: Brands should start marketing summer collections now via the Ibiza trend and red carpet events

      By Caroline Edwards
      Gratitude wellness trend 2025

      Strategy

      The shift from manifestation to gratitude and how brands can utilise the trend shaping 2025 wellness

      By Caroline Edwards
      brand-hospitality-strategy 2025

      Strategy

      Brand hospitality is a key strategy driving growth and retention for creator-led businesses in 2025

      By Sara McCorquodale
      tiktok business strategy ootd receipts insights

      Strategy

      TikTok business strategy: Brands should launch games, not campaigns, to achieve big views with creators

      By Emilie McMeekan

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