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      Strategy

      Data-driven roadmaps and expert insights into planning and maximising every campaign.

      influencer-funnel-2025-hp

      Strategy

      Commercial influencer strategy 2025: How to develop a cross-platform funnel that drives growth and sales

      By Sara McCorquodale

      Strategy

      The rise of creator clubs: Niche groups from cinema to crafting for brands to drive bottom of the funnel activations

      By Caroline Edwards
      Ramadan food campaign strategy

      Strategy

      Ramadan 2025 food campaign strategy: Audiences want pudding ideas and recipes for chicken and dates

      By Caroline Edwards
      Substack insights

      Strategy

      Substack’s live video feature leads to a wave of creator newsletters as algorithms become a bigger challenge

      By Dina Zubi
      TikTok trends 2025

      Strategy

      TikTok business strategy: Wholesome dad content is driving viral success for luxury and entertainment brands

      By Emilie McMeekan
      TikTok influencer strategy 2025

      Strategy

      TikTok business strategy: Brands must adopt the cross-generational split-screen to widen appeal

      By Emilie McMeekan
      UGC creators UK

      Strategy

      The UGC boom: How UGC creators differ from influencers to help brands engage social audiences

      By Dina Zubi
      TikTok business strategy

      Strategy

      TikTok business strategy: How to mitigate brand trip backlash and the 2025 alt-fashion creator takeover

      By Emilie McMeekan
      TikTok 2025 insights

      Strategy

      TikTok 2025: Consumers are shifting from traditional life goals and #HopeCore will define their mood

      By Dina Zubi
      Easter 2025 influencer campaigns

      Strategy

      Easter 2025: Data shows brands should work with young families and push shopping content on TikTok

      By Sara McCorquodale
      influencer campaigns Mothers Day 2025

      Strategy

      Influencer strategy for Mother’s Day 2025: Audiences want new mum stories and intergenerational videos

      By Dina Zubi
      tiktok business strategy miles signet insights

      Strategy

      TikTok business strategy: Creators launching niche products serving niche communities are soaring

      By Emilie McMeekan

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