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      Strategy

      Data-driven roadmaps and expert insights into planning and maximising every campaign.

      tiktok business strategy jason sourdough hp

      Strategy

      TikTok business strategy: Jason’s Sourdough is a playbook for community management in 2025

      By Emilie McMeekan
      Internet celebrities at fashion week

      Strategy

      Fashion month proved brands should drive buzz by combining internet celebrities with unexpected talents

      By Dina Zubi
      parenting-influencer-strategy-2024-hp

      Strategy

      Influencer strategy for winter 2024 parenting campaigns: Audiences want to celebrate joy and satirise reality

      By Sara McCorquodale
      Glossier TikTok strategy

      Strategy

      TikTok business strategy: Glossier is the latest brand to deconstruct the PR package to generate community views

      By Emilie McMeekan
      Wellness campaigns 2025

      Strategy

      Wellness campaign strategy for Q1 2025: Brands should adopt the habit stacking trend to drive engagement

      By Dina Zubi
      Woman wearing a bucket hat and sunglasses

      Strategy

      Fashion retailers need a new influencer strategy for 2025 following the CMA’s rules on green claims

      By Sara McCorquodale
      Adidas_influencer

      Strategy

      #OOTD analysis: Data shows pops of green and yellow are an emerging trend and Adidas dominates

      By Caroline Edwards
      tiktok business strategy duo lingo sweat hp

      Strategy

      TikTok business strategy: Post-Eras tour, concerts are the brand community accelerator to invest in

      By Emilie McMeekan

      Strategy

      Data-driven roadmap for Black Friday 2024 campaigns: Unique discount codes and Reels are key for success

      By Caroline Edwards
      TikTok trend lit girl 2024

      Strategy

      Lit Girl Fall: A guide for brands tapping into the trending theme of books and fashion in autumn 2024

      By Emilie McMeekan
      food trends 2024

      Strategy

      Food campaign strategy: Data shows creator pudding recipes are winning the most audience engagement

      By Sara McCorquodale
      Influencer fashion trends 2024

      Strategy

      #OOTD analysis: Retailers should push old money aesthetic as creators rush to replicate Ralph Lauren

      By Caroline Edwards

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