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Meet the family vloggers driving engagement and views in the Middle East

Is there any force on YouTube as powerful as family vloggers? At the time of writing, family channels made up more than 10 per cent of the week’s most watched YouTube content. Whether it’s the prolific updates or the widespread appeal and spinoff potential that comes with multiple figureheads on one platform, there’s no denying the power...

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Meet the Gen Z influencers dictating fashion trends in the Middle East

It’s 2022 – fashion is Gen Z’s world, the rest of us are just living in it. Babies born from 1997 to 2012 boast a powerful online presence, and are dictating the aesthetic trends behind our wardrobes, from ‘That Girl’ to ‘Coastal Grandmother’. In the Middle East, that presence is more powerful than most. An overwhelming 98.98% of the UAE’s population uses social media, while Saudi Arabia...

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Snapchat Middle East: 10 leading fashion, beauty and luxury influencers in the UAE, Saudia Arabia and Kuwait

Every day, more people watch Snapchat Discover content in Saudi Arabia than any of the country’s top ten TV channels. It’s an impressive statistic, but this kind of engagement isn’t rare in the region. A report released by its parent company Snap in 2021 described Snapchat consumption rate in MENA as “higher than the global average”. Saudi...

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National Coffee Day 2022: 11 influencers who specialise in creating barista-style drinks and showcasing coffee shops

With National Coffee Day fast approaching on 1 October, CORQ has compiled a list of creators who often showcase their passion for the beverage across TikTok, Instagram and YouTube. Ranging from luxury fashion stylists to niche country living bloggers, these content creators have proclaimed their love for coffee on multiple occasions and can often be...

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Menopause Month October 2022: 15 influencers driving the conversation

The menopause has moved into the mainstream. This month Marie Claire launched a monthly menopause column by journalist Alice Smellie, who cowrote last year’s Cracking The Menopause with Mariella Frostrup. Another TV darling, Davina McCall, also has a book out on the subject, called Menopausing: The Positive Road Map to Your Second Spring, co-authored with Dr Naomi Potter, with the tagline “Menopausing...

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12 Korean influencers who found Instagram and YouTube success from reality TV

Whether it’s through memes, audience favourites or villains, reality TV show stars have found a fast track into becoming influencers – just take a look at contestants from Netflix’ popular reality shows,Two Hot to Handle and Love is Blind. This global pattern has also been common in Korea, with new influencers emerging daily, particularly from reality dating...

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Property influencers in the Middle East: the savvy developers and creators showcasing luxury real estate

Thanks to Selling Sunset, we live in a new era of property content. What was once a fast-paced, ruthless industry is still, well, a fast-paced, ruthless industry – but now its reputation comes with more Louboutins and luxury than it did pre-Netflix. While the show may be a glamorised version of the world of real estate,...

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Influencer pregnancy and birth announcements from the past 6 months

Welcoming a child into your life is a precious and unique experience that parenting influencers are eagerly documenting on their platforms. It is also a key opportunity for brands to assist with all the milestone moments which follow, from the announcement and gender reveal to giving birth and beyond. Babies are prime influencer material with...

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Meet the Korean hair stylists-turned influencers, whose unique content formats are driving engagement

In South Korea, a new era of hair content has emerged as experts in the hair industry are finding their own place as influencers  across YouTube, Instagram and TikTok. From hair designers running their own beauty salons, to hair stylists of Korea’s favourite celebrities, the list of creators are growing more and more diverse, their content...

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Inside Dubai’s self-aware hyperluxury influencer squad

The cost of living crisis is a challenge for luxury brands everywhere – but perhaps not in Dubai. According to Gulf Business, 70 percent of shoppers in the region are spending more on luxury goods than ever. Today, TikTok is home to a wealth of content creators showcasing their uber-luxurious lifestyles. Tone deaf? Not really. These influencers...

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12 influencer food series on Instagram, TikTok and YouTube

How do food creators consistently produce engaging content and come up with new recipe ideas? The answer lies with original series. Across TikTok, Instagram and YouTube, foodies are putting their skills to the test by creating ongoing series and challenges to keep audiences interested. CORQ has previously covered the rise of niche food content – think specialising...

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