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Mid-Autumn Festival 2022: 8 East and Southeast Asian influencers who will be celebrating this September

The Mid-Autumn Festival is a significant holiday in many East and Southeast Asian (ESEA) communities and this year it will take place on 10 September. It is also known as the Mooncake Festival, and translates to Zhongqiu Jie in Chinese. The celebration commemorates the moon, which is said to be at its brightest and roundest on this...

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As food prices rise, meet the influencers utilising their platforms to provide affordable meal planning and recipe inspiration

As the cost of living crisis unfolds, and UK inflation reaching 10.1% in July, creators are using their platforms to help their audiences stretch their money through budget-friendly meal ideas. According to The Guardian, the Food Standards Agency found 76% of UK consumers are concerned about food prices over the next three years. The average annual food bill...

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The cost of living crisis: 8 financial influencers educating audiences about money across TikTok, Instagram and YouTube

The cost of living crisis is on everyone’s mind. A rise in energy bills has been a brewing issue since the pandemic but it has been exacerbated by high inflation and dramatic tax increases. The energy price cap, decided by Ofgem, has been confirmed to increase, with forecasts predicting that the average annual bill in a...

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11 inspiring Substack newsletters covering culture, fashion, beauty, parenting and politics

Email newsletters are nothing new, but they’re back in full force thanks to paid newsletter platform Substack. With topics covering culture, politics, sports, beauty, crypto, food and more – you name it, there’s a Substack for it. But who are the biggest, and most interesting, voices? Let’s go back to the beginning. Substack is a subscription-based...

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Inside TikTok’s #DinnerParty, where influencers are sharing recipes, tablescaping plans and budget-friendly party tips

As the cost of living crisis worsens and energy bills have begun to soar, people are opting to stay in. But as we pivot into a daunting economic period, which coincides with regaining our freedoms post-pandemic, dinner parties are back in full-swing and party-goers are documenting their evenings on TikTok. #DinnerParty currently has 667.8 million views...

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Meet the luxury travel creators in the UAE, Saudi Arabia and Kuwait

All travel is a luxury, especially as we slowly emerge from a pandemic. Whether it’s a city break or a once-in-a-lifetime island getaway, any kind of vacation is content-worthy nowadays. But for content creators in the Middle East, a growing number are taking trips that are entirely extravagant from start to end. This should come...

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10 Korean beauty TikTokers driving trends and product sales

TikTok is a leading presence in the creator industry worldwide and its global growth has also made an impact in Korea, with the average daily watch time increasing by 11% post-pandemic. Speaking at the TikTok for Business Summit 2021, Min Seong-won, TikTok Korea’s brand strategy manager revealed 49% of TikTok users said if a content is entertaining, they don’t mind...

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25 baking influencers creating sweet treats for Halloween across Instagram, TikTok and YouTube

Post-pandemic, parties have taken on huge significance, with calendar events like Halloween seeing an explosion of interest as the October shockfest now signals the beginning of the festive season. According to a survey conducted by market research firm Spark Emotions, in 2021, 43% of UK adults were planning to celebrate Halloween. Spending around the spooky season is...

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Halloween 2022: 25 influencers sharing spooky makeup transformations on Instagram, YouTube and TikTok

A key content pillar in the influencer calendar is Halloween, with YouTubers, Instagrammers and TikTokers packing their pages with spooky themes. Consumers have responded in kind, with spending around the season more than doubling since 2013, according to reports from Statista. A huge driver is beauty: sales of cosmetics at Halloween increased from £63m in 2017 to £86m...

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London Fashion Week SS23: meet the TikTok fashion stars driving global trends

London Fashion Week returns in a matter of months, taking place from 16-20 September. It’s an integral part of fashion’s global calendar, and with every runway, showcase and event, demonstrates the UK’s creativity and talent in the industry and celebrates some of the world’s most esteemed designers and models. London Fashion Week is renowned for...

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Fragrance influencers in the Middle East: 12 creators who are experts in advising on all things scent

If perfume has an ancestral home, it’s the Middle East. Fragrance has long been a part of the region’s culture and it’s only getting bigger. The Middle Eastern market is projected to reach $4.4 billion in 2027, with Saudi Arabia and the UAE making up its two biggest clients. Ingredients like oud and musk have become synonymous with...

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Mums of TikTok: 17 influencers documenting motherhood through relatable comedy content

As the summer holidays stretch ahead, and a vast hot landscape of juggling work and childcare awaits, there is a sense of panic and anticipation about what the next six weeks might hold. Reporting on the cost-of-living crisis, Radio 4’s Today show this week heard mothers sharing their anxieties about how to entertain their children and jobs,...

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