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      Trending Influencers

      People embodying the zeitgeist.

      Gareth Southgate Richard Dimbleby lecture 2025

      Trending Influencers

      Creators who are male role models and use their platforms to discuss masculinity and mental health

      By Dina Zubi
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      The new press circuit: 13 creator-led alternative interview shows that should be on every PR manager’s radar

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      Creator-founded running clubs covering everything from 5K weekend jogs to marathon support communities

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      Boomer influencers 2025

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      The senior influencers who have built Gen Z audiences through life advice, nostalgia and wholesome content

      By Caroline Edwards
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      Vanlife 2025: Meet the creators driving millions of views for brands through campervan travel across Europe

      By Caroline Edwards
      TikTok Shop creators

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      TikTok Shop creators driving sales for multiple brands everyday through commercial lifestyle content

      By Dina Zubi

      Trending Influencers

      The new Mob: Meet the 30 culinary writers behind subscription newsletter network Scribehound Food

      By Caroline Edwards
      Crafting influencers 2025

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      Craft girl summer: Creators driving the £3bn crafting economy through knitting, crochet and sewing content

      By Dina Zubi
      lolabute_N&T

      Trending Influencers

      Meet the UK’s influencer aristocrats, from models to philanthropists and It Girls building luxury brands

      By Caroline Edwards
      Mia Baker

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      Inside the golf ecosystem of professional and amateur players who are garnering new interest in the sport

      By Dina Zubi
      influencers sabrina carpenter

      Trending Influencers

      Short n’ Sweet: How brands can capitalise on Sabrina Carpenter’s UK tour with influencers who are true fans

      By Caroline Edwards

      Trending Influencers

      Inside the tennis creator ecosystem building hype for Wimbledon, Queen’s, padel and pickleball

      By Dina Zubi

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