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Scandinavian fashion brands and creators: years-long partnerships and aesthetics shaped by weather and practicality

“Scandinavian style is just it at the moment,” Copenhagen-based lifestyle and fashion creator Pernille Wilby tells CORQ. Thanks to the hype around cult Scandi fashion brands such as GANNI to Acne Studios, as well as top creators like Swedish influencer Matilda Djerf and her brand Djerf Avenue, people worldwide are trying to replicate the region’s...

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Scandinavian interiors in the influencer age: what creators and consumers actually want from design across the region

In her book North: How To Live Scandinavian, Bronte Aurell writes: “Scandinavia is the brand by which they define themselves once they leave their shores.” It’s also the brand that has become one of the most marketable and recognisable design aesthetics around: a byword for minimalist luxe – for comfort with design accents. Think Scandi...

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Digital cameras are all the rage and it’s beginning to look a lot like Mariah SZN: TikTok weekly roundup

It’s a match made in TikTok heaven: Louis Theroux and Judi Dench doing the Laxed dance challenge. No, you really have just read this sentence, it’s not a hallucination. You may remember Sam Williams, Dame Judi’s grandson, who went viral in lockdown for posting his grandmother and mother dancing on TikTok. Well the BBC are...

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The metaverse is already happening in the Middle East – and Dubai is racing to be the biggest digital economy

Some of us are still trying to wrap our heads around the metaverse, but three cities are already racing to establish themselves as the capital of this digital world. Two –  Shanghai and Guangzhou – are in China. According to The Fintech Times, the third lies in the Middle East. Armed with a strategy to establish itself...

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Taylor Swift’s Midnights took over TikTok via challenges, audio skits and reaction videos: TikTok weekly roundup

If you need a bit of joy, there’s Harry Daniels who goes around singing for Meghan Trainor and also tries to get free clothes at Marc Jacobs. Then there’s the one where he bumps into a Taylor Swift lookalike called Ashley which prompts him to burst into tears – you can hear her friend saying...

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The Middle East’s strategy to become the biggest NFT economy in the world

Is the Middle East destined to become the NFT hub of the world? All signs currently point to a tentative “yes”. Countries in the Gulf region have ticked off several NFT firsts in the past year. Sotheby’s chose Riyadh, Saudi Arabia as the host of its first NFT auction in February. In April, the UAE...

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Food, politics and comedy are most engaging when it comes to creators and the cost of living crisis

The cost of living crisis is dominating conversation across the mainstream media and social platforms as anxiety around the future increases. Political instability following Prime Minister Liz Truss sacking chancellor Kwasi Kwarteng has only added to the volume of content expressing disbelief, despair and anger around the challenges facing UK consumers. However, widespread worry about...

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House of the Dragon audio goes viral and Starbucks’ dancing baristas win content of the week: TikTok weekly roundup

Normally we don’t kick off with an audio, but this negroni sbagliato with prosecco sound has become so ubiquitous and creators are using it for everything. To describe dream work days, dates, sexuality, books, fits. The audio comes from a recent HBO Max interview with House of the Dragon stars Emma D’Arcy and Olivia Cooke talking...

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Luxury brands and creators are here for Snapchat’s augmented reality push in the Middle East

Snapchat is officially starting its push for augmented reality in the Middle East. The past two weeks have seen the app host exclusive events in both the UAE and Saudi Arabia, showcasing how AR can transform online experiences with both fashion and beauty. How? By letting users try before they buy. Brands such L’Oréal, Puma,...

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Customisable K-Beauty is a huge growth market thanks to artificial intelligence and influencer engagement

Individual requirements are more delicate than ever in Korea. Consumers want what they eat, drink, apply and wear to be specifically for them. This is most visible on the K-beauty scene where skincare lovers are obsessed with formulations. This has led to the rise of apps such as Hwahae which provides cosmetic ingredient information and...

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