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      Analysis

      In-depth research and direction from across the digital landscape.

      Amy-Bell-Tartan-Blanket-Co-collection

      Analysis

      How The Tartan Blanket Co. sold out its collaborative collection with Amy Bell in two minutes flat

      By Caroline Edwards
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      Analysis

      Swedish brands Färsodlarna and DeoDoc reveal the influencer strategies cementing their trailblazer status

      By Abby Oldroyd
      The Emiratis Club

      Analysis

      Inside The Emiratis Club: an NFT collection, private members club and metaverse accelerator for the UAE’s tech bros

      By Chloe James
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      Analysis

      Deplatforming and prison: what happens when Middle Eastern influencers violate the region’s public morals

      By Chloe James
      scandinavian fashion brands and creators

      Analysis

      Scandinavian fashion brands and creators: years-long partnerships and aesthetics shaped by weather and practicality

      By Caroline Edwards
      Julie Bergan Crew

      Analysis

      This Norwegian business has grown 23 market-leading ventures with influencers – its marketing guru shares how

      By Dina Zubi
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      Analysis

      Scandinavian interiors in the influencer age: what creators and consumers actually want from design across the region

      By Emilie McMeekan
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      Analysis

      Digital cameras are all the rage and it’s beginning to look a lot like Mariah SZN: TikTok weekly roundup

      By Emilie McMeekan
      Metaverse middle east

      Analysis

      The metaverse is already happening in the Middle East – and Dubai is racing to be the biggest digital economy

      By Chloe James
      Taylor Swift Midnight TikTok

      Analysis

      Taylor Swift’s Midnights took over TikTok via challenges, audio skits and reaction videos: TikTok weekly roundup

      By Emilie McMeekan
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      The Middle East’s strategy to become the biggest NFT economy in the world

      By Chloe James
      Lilla Bolyki Miss Influencer

      Analysis

      Miss Influencer: inside the business of being the world’s first influencer pageant and the brands backing it

      By Chloe James

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