Influencer books have dominated the bestsellers charts in 2020

Florence Given book Women Don't Owe You Pretty

One of the more positive notes sounding in 2020 is that people in the UK almost doubled the amount of time they spent reading during lockdown. Only 10% of adults, according to a study by Nielsen, said they read less. This is also interesting in the context that people’s social media use went up 72%

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The Culture Is Black: key insights from CORQ’s podcast series

Jamz Supernova DJ

The Culture Is Black is a new quarterly three-part podcast series by CORQ, dedicated to helping our clients navigate the post-Black Lives Matter landscape through investigating the nuances of Black culture and how your brand can effectively play a positive role in the community. To do this, our culture reporter Jennifer Adetoro has interviewed key influencers

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UK-based American influencers for Thanksgiving 2020 campaigns

Max La Manna Thanksgiving

The UK loves a celebration and any excuse for a good old-fashioned knees up, even if the holiday in question is borrowed from our neighbours across the pond. Thanksgiving (November 26th) will always be an American tradition, but with more US citizens than ever choosing to settle down, study and explore Britain (approximately 200K people),

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Influencers must use #ad despite Insta’s paid partnership rollout

ASA influencer guidelines

Instagram has revealed new plans to flag sponsored influencer content when it is not labelled clearly as advertising, following an investigation by the Competition and Markets Authority (CMA). This includes rolling out its “paid partnership” header but brands should be aware they risk action from the Advertising Standards Authority (ASA) if influencers fail to use

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Working with EU influencers post-Brexit: the implications to prepare for

Working with influencers after Brexit

For brands using influencers to raise awareness and launch campaigns in Europe, Britain’s exit from the European Union presents complications – particularly if the UK leaves with no deal. Understanding the implications of this now will allow time to produce strategy which responds to imminent possible changes and prepare for a worst case scenario in

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Sustainable fashion content trends: the formats that snowballed in 2020

LAPP Leomie Anderson sustainable fashion

While we’re past the stage of 24/7 pyjamas, the coronavirus pandemic continues to influence fashion trends on social media. Forced to curb shopping habits for several months, many consumers used lockdown as a period for reflection on how and where they purchase their clothes. In May, the Royal Society for the Encouragement of Arts, Manufacturers

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The lowdown on #ShareTheMic’s origins, success and purpose

Nicole Crentsil Share The Mic campaign

To mark the beginning of Black History Month, a group of notable Black women – entrepreneurs, activists, journalists and creatives – took over the Instagram accounts of high-profile non-Black women, including the likes of A-list celebrities Kourtney Kardashian, Gwyneth Paltrow, Brooke Shields and Alexa Chung. Aiming to both magnify and spotlight black female voices, #ShareTheMic was originally

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The extraordinary and controversial rise of OnlyFans

London Goheen OnlyFans

When Beyonce sang “she might start an OnlyFans” in this summer’s remix of Megan Thee Stallion’s Savage, she spoke on behalf of 2020’s sex work revolution. Founded in 2016, the OnlyFans app surged in popularity over lockdown, with the number of accounts doubling since March. Like Instagram, it provides a feed of images and videos –

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#FilterDrop: under the skin of the honest beauty campaign calling for realness

Filter Drop beauty campaign

In June 2020, Sasha Louise Pallari shared a video of her smooth, glowy, Insta-perfect skin, before removing the filter to show how it hid her natural texture and imperfections. The makeup artist and model was inspired to film the clip after noticing an undisclosed influencer with over 300K followers advertising a global makeup brand while wearing a beautifying filter.

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Blackout Bestsellers List: inside the movement driving book sales

As the Black Lives Matter movement continues to gather pace and influence, the call for systemic change and reform within a plethora of industries is dominating conversation like never before. This week, the publishing industry is playing its part with a new initiative, #BlackoutBestsellerList and #BlackPublishingPower. Launched by Tracy Sherrod, the editorial director of Amistad Press,

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Food trends: influencers and the thriving online competitive eating scene

Kate Ovens competitive eating

Internet food trends are rife and compelling: whether it’s the Mukbang (where vloggers eat takeaways and chat to their followers) or YouTubers allowing the person in front of them to choose their order, extreme vegan meal planning or addictive lunch box packing clips. Creators with the best chat, menus and tupperware have become social media

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