British and Irish creators documenting life down under is fast becoming a content niche. In Q4 2025, British TikToker Patsy Field’s rundown of living in Australia gained more than 293,000 views, indicating audience interest in living abroad. Meanwhile, Irish creator Sarah Cunningham’s “reality of moving to Australia” TikTok gained 74,000 views in November 2025. This…
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Criticism, controversies and complications to be aware of after spike in brands flying creators abroad