10 Korean beauty TikTokers driving trends and product sales

Posted by Dahee Chung and Hyemi Na in Trending Influencers

6 months ago

TikTok is a leading presence in the creator industry worldwide and its global growth has also made an impact in Korea, with the average daily watch time increasing by 11% post-pandemic. Speaking at the TikTok for Business Summit 2021, Min Seong-won, TikTok Korea’s brand strategy manager revealed 49% of TikTok users said if a content is entertaining, they don’t mind…

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