Interest in men’s skincare has intensified in recent years. In fact, the market value in the UK for men’s grooming increased by nearly £100 million from 2017 to 2020, and experts predict a “levelling up of the gender split in skincare” in 2024. The key drivers behind this growing trend? Shifting attitudes about who skincare…
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The anti-haul: creators react to shifting consumer attitudes with anti-consumerism content