10 of the most prolific and professional hair gurus in the Middle East where haircare content is big business

Posted by Chloe James in Trending Influencers

12 months ago

Hair content drives big numbers in the Middle East. To date, #عناية_بالشعر (#haircare) has 1.4 billion views on TikTok and 747,000 posts on Instagram. According to Google data, 2022 saw more people in the UAE search for hair content than at any other point in the past ten years. TikTok is home to a haircare…

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