TikTok may be known for its lip-synching clips and dance routines but food has become a significant content pillar with viral food trends and young chefs gaining huge traction. Lockdown has accelerated this, and whilst a lot of the TikTok menu tends to skew towards its young-ish audience, there is a huge amount of variety….
Try CORQ. Insights
daily immersion for digital upskilling
- Full access to CORQ, library of case studies, trend reports & campaign analyses
- Up-to-the-minute news blasts direct to your inbox twice a day
- Interactive online education & strategy workshops
Thanks to its clever TikTok strategy, the Hilton is shedding its drab ties to make a defining comeback with Gen Z and Millenials