Lionesses EURO 2025

12.2M people watched the Lionesses win the EURO: Creator content and campaigns that drove fan engagement

By Caroline Edwards - 28 Jul 2025
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Posted by Caroline Edwards in Analysis

5 months ago

The Lionesses – England’s women’s football team – have kept their title as the back-to-back winners of the UEFA Women’s EURO 2025 after beating Spain in a penalty shootout. This year’s tournament had record-breaking attendance and high demand for tickets. It took place across eight locations in Switzerland, and 29 of the 31 matches in…

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