2022 beauty trends: 7 content creators leading the body hair conversation amid shifting consumer attitudes to grooming

Posted by Emilie McMeekan in Influencer hotlists

2 weeks ago

The pandemic has had a transformative effect on the way we behave and interact – and one interesting impact has been on our view of body hair. During the first lockdown in March 2020, there was panic over the digital waves as people fretted over how they were going to maintain grooming to-do lists, from root coverups to waxing.

Scroll to the end of 2021 and we're now seasoned pros at keeping up our beauty routines at home. More significantly, we've altered our attitudes and grooming behaviour so much we're resisting our pre-pandemic upkeep altogether.

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