What does the future of influencer marketing look like? It’s a loaded question. For Emma Wills, influencer marketing agency SEEN Connects’ head of growth, brands should be focusing on artificial intelligence (AI), social commerce and search engine optimisation (SEO) for the second half of 2023 and into 2024. “2023 is all about trying to understand…
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Understanding the viral success of Trend Centrl’s YouTube juggernaut Blue Therapy