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“2023 is about understanding AI”: SEEN Connects’ head of growth on the future of the creator economy

Posted by Caroline Edwards in Case studies

10 months ago

What does the future of influencer marketing look like? It’s a loaded question. For Emma Wills, influencer marketing agency SEEN Connects’ head of growth, brands should be focusing on artificial intelligence (AI), social commerce and search engine optimisation (SEO) for the second half of 2023 and into 2024. “2023 is all about trying to understand…

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