whimsy insights 2026

2026 forecast: Whimsy and whimsical lifestyles are the next evolution of TikTok’s powerful “girl” movement

By Caroline Edwards - 17 Nov 2025
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Posted by Caroline Edwards in Analysis

6 months ago

The next iteration of the girlhood trend is all about embracing whimsy. Fairies, felt crowns, hennins and crafting are integral to this movement that romanticises life and heals the inner child. At its core, this aesthetic is rooted in nostalgia and joy with fairytale and fantasy elements. Popular children’s books such as Fancy Nancy and…

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