sobriety influencers 2025

25% of Gen Z are teetotal: Sobriety content resonating most as creators promote alcohol-free lifestyles

By Dina Zubi - 12 Aug 2025
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Posted by Dina Zubi in Trending Influencers

8 months ago

In 2022, 19% of adults in England had not drunk alcohol in the previous 12 months. Alcohol consumption has fallen in the UK, especially among young people – 25% of people aged 18- to 24-years-old are teetotal. This means a change in social norms, but also a development in the drinks market. The non-alcoholic beer segment…

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