29% of British adults plan New Year’s resolutions: Creators posting about lock ins and resets for 2027 campaigns

By Almha Murphy - 21 Sep 2026
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Posted by Almha Murphy in Trending Influencers

3 weeks ago

After an indulgent festive season, January is always a popular time to set new resolutions and life goals. 29% of British adults planned to make New Year’s resolutions in 2025, according to a YouGov survey. The term “lock in” has become ubiquitous on social media for those wanting self-improvement. #LockIn has 974,000 posts on TikTok…

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