4inthe5 are a rising TikTok collective: Their episodic content will be replicated by friends and brands

By Caroline Edwards - 15 May 2026
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Posted by Caroline Edwards in Analysis

3 weeks ago

Within two weeks of launching, 4inthe5 gained 70,000 followers across TikTok and Instagram and landed a brand deal with department store Nordstrom. The creator collective’s first Instagram post has 1.3 million views. They’re the next Carrie, Miranda, Samantha and Charlotte, taking over New York and beyond.  The group’s name references its four members living in…

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