67% of car buyers use socials while searching: Supercars, character vehicles and retro cars engage millions online

By Almha Murphy - 14 Sep 2026
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Posted by Almha Murphy in Trending Influencers

4 weeks ago

Automotive creators present substantial opportunities for brand marketing. According to a 2025 Snapchat study, 67% of car buyers use social media for their search. This figure rises to 74% among Gen Z. Content centred on supercars drives high views. #Supercars has 1.7 million posts on TikTok and 20.9 million on Instagram, where posts feature aspirational,…

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