Beta Squad 2025

Inside the business of being Beta Squad: The collective’s strategy ahead of their 2025 return to YouTube

By Caroline Edwards - 13 Jan 2025
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Posted by Caroline Edwards in Case studies

1 year ago

YouTube collective Beta Squad’s creative director Si Lloyd knows the secret sauce to producing entertaining and engaging YouTube content. Before joining the group in 2022, Lloyd was Footasylum’s culture marketing manager and during his six years at the retailer, he grew its YouTube channel to more than 1.9 million subscribers. Lloyd met the Beta Squad…

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