Coachella falls from 10 to 12 April and 17 to 19 April. The music festival has become a content farm for creators and brands, but the 2016 nostalgia trends plus Justin Bieber’s headline act has made “Bieberchella” a standout event.
Brand activations this year include the 818 Outpost, Revolve Festival and Camp Poosh. The series three premiere of HBO’s Euphoria is also being screened at the festival, and Pinterest is organising a phone-free experience. Kylie Jenner has also rebranded her company Sprinter into a hydration supplement and is launching just before the first Coachella weekend. Meanwhile, Rhode is going in on Bieberchella by launching its first collaboration with the singer.
Watch CORQ’s trends editor Caroline Edwards breaks down Coachella 2026 and what makes it a media opportunity.
@corq.studio 2016 nostalgia is driving hype for Coachella 2026, being dubbed as Bieberchella. Brands such as 818, Poosh and Revolve are hosting activations, while HBO’s Euphoria season three is being premiered at the festival. Rhode is going all out and announced its first collab with Justin Bieber ahead of his headline show #coachella #coachella2026 #marketing #marketingtips
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