Kylie Jenner has collaborated with Meta on a pair of its AI glasses. Retailing for £359, it can record, play music and translate more than 20 languages – and the AI is Jenner’s voice.
The announcement has 2.3 million likes and 18,400 comments. People are divided between being excited to purchase the collab and calling out Jenner and Meta for normalising surveillance.
Consumers remain sceptical about AI, and brands should be cautious when doing AI collections or ads with creators. See CORQ’s state of the nation on AI and what type of content performs well.
Watch CORQ’s trends editor Caroline Edwards break down the collab and what it means for brands.
@corq.studio Kylie Jenner collaborated with Meta on AI glasses and consumers are divided between calling it out for normalising mass surveillance, while others are rushing to buy the glasses. Here’s why brands need to be careful when doing AI collabs with influencers #metaglasses #kyliejenner #metaai #influencermarketing
The maker backlash to Glassette is a cautionary tale for businesses trying to position themselves as communities