Motherland spin-off Amandaland is back for series two and the BBC sent out mailers to creators such as Sam Morris, George Garaway, Taylor Lyth, Rose Gallagher, Rylan Clark, Harriet Rose and Jamie Windust.
These packages included personalised letters from Amanda, signed headshots, and a tote bag that says I heart SoHa and Amanda From Senuous. This is exactly what an Amandaland fan would want. Morris’ unboxing has more than 20,000 views and 3,100 likes.
CORQ’s trends editor Caroline Edwards explains what made this gifting experience a success with creators.
@corq.studio @BBC iPlayer and @BBC have sent out Amandaland PR packages to creators such as @Sam Morris, @Harriet Rose 🏳️🌈 and Rylan. Here’s what made the gifts such a success #amandaland #motherland #tvseries #marketing
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