Branded water bottles and tote bags have been a key route to positioning businesses via merchandise, but baseball caps are the new status symbol.
Popular branded designs include Polo Ralph Lauren, Aime Leon Dore, Los Angeles Dodgers and New York Yankees, and Ami Paris. Many feature adjacent messages, recognisable logos and slogans. YouTuber Estée Lalonde subtly promoted her brand MIRROR WATER by wearing a branded cap in one of her vlogs. At its London pop-up, Anthropic’s Claude distributed caps that said “thinking”.
Watch CORQ trends editor Caroline Edwards break down the rise of the branded baseball cap.
@corq.studio Baseball caps are the new toe bags, becoming the latest status symbol as seen on influencers and celebrities from Zoë Kravitz to Rachel Zegler and Gracie Abrams. Here’s why brands should create, sell and giveaway caps to boost visibility and awareness. See how @Estée Lalonde subtly promoted MIRROR WATER, and why creators love wearing Aimé Leon Dore, Los Angeles Dodgers, New York Yankees and Ami Paris are just some examples of popular brands #fashionmarketing #brandmarketing #influencermarketing #marketingtips
