Overview
There’s a new format on the scene: the social surgery. Creators on Instagram are launching series to help people solve their dilemmas with back-to-basics guides. This is a response to the sheer volume of stuff and information consumers have to navigate everyday, as well as cost-of-living concerns meaning that people want to purchase with confidence. What these creators have in common is that they are all experts in their chosen fields.
Alison Loehnis, who was the CEO of Yoox Net-A-Porter, began posting her “My take on…” series with denim in November, and has continued to publish her takes on shirts, trousers and bags. The series has been growing as women discover Loehnis’ clear, no-nonsense school of chic.
Another industry veteran, Erica Davies launched her Style Clinic in March, motivated by the deluge of questions she gets daily in her DMs. Her first consultation? What to wear on the school run.
It’s not just fashion. Former Traitors contestant Francesca Rowan-Plowden, announced she was launching Frankie’s Fixes – an interiors surgery to deal with all of her audiences’ design dilemmas. In conclusion? These are uncertain times and asking the experts will cut through the noise.
Watch CORQ insight director Emilie McMeekan’s explainer of the trend and see CORQ GPT’s analysis of styling trends here.
@corq.studio A format for brands to cut through the noise on social is “style surgeries” formats. These informative videos by creators such as @Erica Davies offer tips and tricks by industry experts that help their followers get the most value out of their wardrobes or homes #influencermarketing #marketingtips #marketingstrategy
