Overview
US influencer Alix Earle has teased her new brand with a social account called WTF is Alix Doing. It is private and has more than 212,000 followers. Meanwhile, Harper Beckham is launching a beauty brand called HIKU, which has been covered in the press. The lack of information drives conversation, with consumers being participants driving early hype.
Then there’s Netflix with its secret, private fintsta called Netflix2 that shares memes. It has 862,000 followers and the fact that it is exclusive makes it all the more exciting.
Watch CORQ trends writer Jessica Harris’ break down this marketing strategy. Get a CORQ GPT overview of creator-founded businesses in 2026 here.
@corq.studio Alix Earle and Harper Beckham are launching brands and Earle is driving interest with her page @wtfisalixdoing. Meanwhile, Netflix has a finsta called Netflix2. Here’s creators and brands are boosting interest with private, secret accounts influencerbrand influencermarketing marketingtips
The Alix Earle phenomenon has created a TikTok marketing roadmap for beauty brands in Q1 2023