Shortly after the finale of FX’s limited series Love Story about John F Kennedy Jr and Carolyn Bessett Kennedy, Dior tapped one of the breakout stars Paul Anthony Kelly for its new campaign. This was slowly teased, after Kelly was invited to a Dior event in January, ahead of the series premiere, and then to its Paris Fashion Week show.
In the middle of Love Story‘s hype in March, Hailey Bieber’s brand Rhode tapped Sarah Pidgeon for its spring campaign and the ad has more than 368,000 likes. Brands such as Marks & Spencer and UNIQLO have created campaigns inspired by paparazzi photos of Carolyn and JFK Jr. Smart brands become part of the cultural conversation – they don’t just follow it. This has happened again and again, from SKIMS casting The White Lotus series two breakout stars in 2023 to Heated Rivalry’s Corrie Storrie’s advert for Verizon.
Watch CORQ trends editor Caroline Edwards break down the brands capitalising on the impact of Love Story and its breakout cast.
@corq.studio Dior tapped Love Story star Paul Anthony Kelly for its new campaign while Sarah Pidgeon was the face of @rhode skin’s spring ad. Now brands like @Marks and Spencer and @UNIQLO USA are recreating JFK Jr and Carolyn Bessette Kennedy’s paparazzi shots and are referencing the 90s minimalism trend in their marketing #lovestory #jfkjr #carolynbessettekennedystyle #carolynbessettekennedy #marketingtrends
