Pet content always engages audiences, and brands are winning over consumers with cute animal content.
62% of households in the UK have a pet. Brands such as Jo Malone London and Rituals are expanding into the pet category with dog-focused collections. Jo Malone London tapped Tom Hardy and his dog Blue for a social campaign promoting its Orange & Cedarwood Dog Shampoo – it has 3.5 million views. For The Dog Spa range, Rituals made an Office spoof called The Wooffice that has 370,000 views.
Other companies are working with influencers’ pet stars. Cinzia Baylis-Zullo’s dog Blueberry released a collection with By Teddy, while Tamsin Wong’s Cavapoo named Rhubarb was invited on a staycation with 1 Hotels.
CORQ’s trends editor Caroline Edwards explains how pets are becoming the stars of Q4 campaigns.
@corq.studio Best in show? Pets are taking the spotlight in campaigns, from @sirarthurmeows’ meow being used in @Starbucks’ Black Cat Frappucino ad to @Cinzia and @Tamsin 🍸🐚🕊️🦪’s dogs landing brand deals. Meanwhile, @Rituals Cosmetics UK and @Jo Malone London have both released dog collections 🐾
