Influencer fatigue has reached a boiling point following the viral videos of creators at the US Open. During the tennis tournament, creators were spotted using ring lights or filming lipsyncs in the middle of a match.
This disrupted two of Naomi Osaka’s matches, with the umpire having to call for the crowd to be quiet. About 100 creators have accreditation for the US Open, double the amount from 2025, and now the All England Club has said it has no plans to create accreditation for influencers at Wimbledon.
There was frustration with creators at Wimbledon earlier this summer, and brands need to think carefully about why they are inviting influencers to sporting events such as F1 and tennis and what the goal is. There should also be safeguarding procedures in place, with companies going over etiquette and rules to avoid backlash.
Learn more from CORQ’s trends editor Caroline Edwards.
@corq.studio Influencers at the US Open is a hot topic, following viral videos of influencers using ring lights or shouting for a lipsync during the tennis tournament. Naomi Osaka’s matches were disrupted, with the umpire having to ask the crowd to be quiet. Influencer fatigue is growing, and this is how brands can mitigate it. #usopen #influencermarketing #marketingtips
