Creators are increasingly criticising brands sharing AI-generated content and producing AI influencers. Discomfort in the proliferation of AI into social feeds stems from three main issues. Firstly, businesses are not stating why they have chosen this path instead of working with humans, and consumers are assuming it is because they don’t want to pay real people. Creators’ refusal to engage with AI content is becoming a stand against a seeming corporate desire to devalue and automate creativity.
Secondly, the rise of this content poses an existential threat to creators’ role. Their ideas, formats, aesthetics and even their voices are being stolen on a daily basis to model AI influencers. Lastly, as AI influencers appear more human, humans are becoming less inclined to tolerate them. The fact these entities were markedly distinguishable in the era of Lil Miquela drove curiosity. With their increasingly “real” appearance, creators and consumers alike perceive them as a threat.
Watch the full explainer by CORQ CEO and founder Sara McCorquodale
@corq.studio There’s a growing backlash to AI influencers and branded AI generated content, as seen with the reaction to SheerLuxe’s four new avatars. Creators such as @SAREL 🌼 and @Brett Staniland have spoken about this as more creators and audiences reject AI CORQ’s CEO and founder @Sara McCorquodale breaks down the movement #aiinfluencers #artificialintelligence #marketingnews #sheerluxe
SheerLuxe and AI influencers: Learnings from the audience backlash to the brand’s AI editor Reem