Marks and Spencer announced it has appointed a “chief compliments officer” with a cryptic post across social. The retailer has yet to reveal who will be filling this role and has asked its audience to stay tuned. People are now musing their identity in the comments, guessing everyone from Kate Moss to Trinny Woodall.
This is a smart move by M&S as it aligns with “compliments culture” online, where multiple creators have built channels through content about being nice to strangers.
Watch our explainer by CORQ CEO Sara McCorquodale and get CORQ GPT insights about this wider trend here.
@corq.studio @Marks and Spencer has named a Chief Compliments Officer 👀 CORQ’s CEO and founder @Sara McCorquodale breaks down the rise of compliments culture on social andcreatos such as @CHOTO @Faye Plunkett ✨💛☀️⭐️ @Nico Slater and @simlewis_ #influencermarketing #marketingtips #marketingstrategy
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