Getting reactive marketing right is crucial, and the key is brand alignment and timing.
Spam is the latest brand to embrace this strategy, gifting Laura Cameron, who coined the phrase Women in SPAM, a can of Spam, a plushie and a SPAM mug.
Back in April, the collective CSG Archives went viral after mocking some people who were in a yoga class. Yoga teacher Nathan Lobban commented on the post and welcomed the group to come and try yoga with him, and the result is more than 569,000 views.
North Londoners Florrie Tyler and Moses Combe are the go-to duo at the moment. Google Pixel invited the duo to Emirates Stadium, where they met an Arsenal icon, Gerry the Hat, and Combe took Tyler to a local Caribbean spot. It has 27,000 likes and 215 comments.
Ice cream brand Carte d’Or have teamed up with Sticky Toffee Pudding Review to support his investigative journalism and find the best store-brand sticky toffee pudding. One ad has over 121,000 views.
CORQ’s trends editor Caroline Edwards provides examples and analysis of recent successful reactive marketing stunts.
@corq.studio Reactive marketing is key and brands like SPAM sending a gift to Women in SPAM founder @lauragcameron is brilliant. There’s also @CSG x @nathanlobban, who taught them yoga after their viral video, @STP Guy x Carte d’Or and @𝗠𝗖 with @florrie for @GooglePixelUK at Arsenal #marketinginsights #reactivemarketing #marketingtips #influencermarketing
Analysis in brief: Miu Miu’s latest influencer mailer is a case study for effective fragrance marketing