Overview
Brands producing recipe content for social can immediately improve performance through one trend: angling the dish as being for a loved one rather than the video being a straightforward cooking tutorial. According to CORQ GPT, this change in narrative can currently multiply audience engagement by up to 13 times and views by 20 times. Creators whose work is a key example of the trend are Life With Tigs, Frankie Parker and Gwyneth.
Get the GPT research and watch a video explainer on the “cooking for loved ones” format by CORQ CEO and founder Sara McCorquodale.
@corq.studio How to get better performing recipe content by using this trend that’s utilised by @Frankie Parker ✨ and @Gwyneth • グウェネス #influencermarketing #marketingtips #digitalmarketingtips
