Analysis in brief: The TikTok weather report is a thriving format as creators share coat PSAs and temperature updates

By Caroline Edwards - 16 Apr 2026
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Posted by Caroline Edwards in Analysis

1 month ago

Are creators making the weather app obsolete? TikTokers are doing some boots on the ground journalism to determine whether it’s coat weather or not, providing daily weather updates for the masses. Londoners are relying on Adna Ahmed for her live coat PSAs. Creator Olivia Josephine’s video about being grateful for Ahmed’s weather reports has more…

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