Ahead of Demna’s first runway show as creative director of Gucci, the brand began posting AI-generated images on its socials. This acted as a moodboard and teaser of what consumers could expect at its Milan Fashion Week show. Naturally, it resulted in backlash with people calling the content AI slop.
CORQ’s trends editor Caroline Edwards consider why the luxury fashion brand is using AI, while others such as Dior and LOEWE are championing craftsmanship in their content.
@corq.studio Gucci is under fire for using AI-generated images. Why is the luxury brand using AI and what is Demna’s vision? Insights by CORQ #gucci #demna #guccifw26 #gucci2026 #luxuryfashion
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