apple marketing strategy 2025

Apple’s revenue is +8% YOY: How the iPhone 17, Issey Miyake and creator-led concepts achieved brand cut-through in 2025

By Caroline Edwards - 09 Dec 2025
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Posted by Caroline Edwards in Case studies

4 months ago

Apple generated £311.5 billion ($416 billion) in revenue in its 2025 fiscal year. The company’s financial year ended on 27 September and Q4 revenue reached £76.7 billion ($102.5 billion) while total revenue was up 8% year-on-year (YOY). The diluted earnings per share equalled £1.39 ($1.85), a 13% increase YOY on an adjusted basis. Its services…

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