There is an art to the record launch. For most musicians, an album rollout takes months, unless they are Beyoncé and can drop an album without any hints. In 2024, Charli XCX’s Brat proved artists can successfully introduce a new era of music by using the power of TikTok. From Brat Summer to an H&M…
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Drake’s Certified Lover Boy proves meme-able album covers and lyrics are a marketing gold mine