As Love Island’s popularity declines, is the era of reality TV stars-turned-influencers over?

Posted by Jennifer Adetoro in Comment

2 years ago

The rose-tinted appeal which once surrounded ITV2’s Love Island is undeniably leading the reality series on a downward spiral. In fact, creative agency Rise at Seven found the long-awaited season in summer 2021 saw a decline in viewership, dropping from an average of 6 million to 3 million people tuning in. While this plummeting interest in the show…

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