ASA alcohol ad guidelines: Current legislation, previous rulings and key information brands need to know

Posted by Dina Zubi in ASA guidelines

1 year ago

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator and, alongside the Committee of Advertising Practice (CAP), is responsible for upholding advertising rules. The guidelines can be confusing – which puts influencers and brands at risk – especially for alcohol campaigns where additional factors must be considered. Here are the key issues for…

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